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Shade Communications delivers strategic and tactical marketing communications to clients in a wide variety of businesses and industries. We specialize in communicating on complex issues to professional audiences as well as end users.
Our founders have presided over agencies and held executive marketing positions in Atlanta for almost four decades, a level of experience that translates into a unique value proposition for our clients: expertise in the issues that drive their businesses and understanding critical to developing successful marketing programs.
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The Shade Tree
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PRINCIPALS
Mike Shaw
Mike Shaw is a writer, and has owned, presided over and directed creative for three Atlanta-based marketing agencies over the past three decades:
NewsLettersPlus: Established in 1982 on the premise that with pertinent editorial and design integrity the corporate newsletter could be an effective marketing vehicle, NewsLetters Plus grew to 35 employees, primarily writers and graphic designers, and $8 million in annual revenues.
CI Marketing: Founded in 1995, CI developed and conducted marketing campaigns for business-to-business marketers of financial services, health care and technology products, as well as manufacturers of household furnishings and marketers of resort residential real estate.
Shade Communications: Founded with partner Sherman Wade in the summer of 2008, Shade provides its core services of strategic planning and editorial along with access to an exceptional and broad-based pool of creative talent. The company�s client base represents a wide range of businesses and industries, from manufacturing to financial services, from convention centers and tradeshows to corporate meetings and events.
Mike specializes in writing on complex issues and marketing the related products and services to professional audiences in those fields – financial services to bankers, medical devices to doctors, employee health plans to benefit managers. Previous to his agency work, Mike wrote for and held editorial positions for several magazines; his investigative work includes articles adapted for 60 Minutes and ABC 20/20 documentaries.
Sherman Wade is co-founder of Shade Communications. He was co-president and co-owner of Shepard Exposition Services (SES) from 1982 to 2002, overseeing the evolution of the company as it became a major player in its field and growing revenues from $2.8 million to $26 million. Since selling his share of SES in 2002, he has worked in new business development and as a marketing consultant to trade show organizers and suppliers to the convention and hospitality industries. Sherm came to Atlanta in July 1976 as director of sales for the Georgia World Congress Center, departing in 1982 as assistant director.
CREATIVE TEAM
Tryon Rosser/Senior Art Director
A graduate of Savannah College of Art & Design in 1992, Tryon spent his formative design years working with Classic Games, Decorative Specialties, and Kragie Newell, followed by several years freelancing with the top ad agencies and design firms in Atlanta.
Over the years he has worked with such clients as Disney, Topps, Fleer, Serigraph, Snapper, NAPA, Blockbuster, Georgia Pacific, MilliCare, Interstate Truck Equipment, CibaVision, Porter-Cable, Anheuser-Busch, Pepsi, Whirlpool, Peachtree Properties, Dogwood Brewing, NetZee and Major League Baseball.
His considerable talent in understanding and interpreting the key elements of a business category and distinguishing attributes of a particular business make him a strong player on the Shade team.
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Clients & Projects
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MST – MainStreet Technologies, Inc.
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MST – MainStreet Technologies, Inc.
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MST is the pioneer of allowance software solutions for financial institutions and remains solely focused on supporting financial institutions in their most critical quarterly calculations with increasingly comprehensive and sophisticated automation and advisory services. Working with banks and credit unions across the U.S. and its territories, MST advises them on, and automates their processes for, determining and documenting the allowance under current U.S. GAAP and in their transition to the more exacting and complex calculations required by the new accounting standard, Current Expected Credit Loss (CECL). Founded in 1999, MST was one of the first technology companies to focus on the Internet as a tool rather than a franchise. MST’s software solutions, advisory services, exceptional customer service and technical support, and a unique marketing approach rooted in banker education account for the company’s ongoing growth and expansion of products and services. Learn more about MST at www.mainstreet-tech.com
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HBK – CPAs & Consultants
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HBK – CPAs & Consultants
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Established in 1949, HBK provides small to mid-market businesses and individuals a wide range of financial solutions, including accounting, tax and audit services; wealth management; business valuation; corporate finance; forensic accounting; litigation support services; and energy consulting. The firm maintains offices in Columbus, Youngstown and Alliance, Ohio; Pittsburgh, Erie, Hermitage, Meadville and Blue Bell, Pennsylvania; Princeton and Cherry Hill, New Jersey; and Fort Myers, Naples, Stuart, Sarasota and West Palm Beach, Florida. HBK CPAs & Consultants and HBKS Wealth Advisors are both Top 100 rated firms. Learn more about HBK at www.hbkcpa.com
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FRA – Forensic Risk Alliance
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FRA – Forensic Risk Alliance
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Based in London, U.K., FRA has worked throughout the world since its founding in 1999 solving complex forensic issues for multinational clients. FRA professionals are experts in litigation support, damages valuations and calculations, anti-bribery and corruption, sanctions, anti-money laundering, counter-terror financing, tax evasion, fraud and anti-trust investigations, and compliance testing. They frequently provide expert and consulting testimony. FRA professionals support a variety of compliance monitors, advise on trans-jurisdictional data privacy and data transfer issues, and have electronic discovery expertise that augments their forensic accounting and data analytics skills. Learn more about FRA at www.forensicrisk.com
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ArtsATL
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ArtsATL
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Mike is a contributor on the subject of jazz to www.artsatl.com. ArtsATL is a non-profit organization that promotes a healthy and vibrant arts community in metro Atlanta. They do this by providing a combination of thoughtful, critical analysis, news resources, commentary, programming and in-depth features of the city’s vibrant arts scene across all disciplines – visual art, design, music, dance, theater, books and film.
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